The opinions expressed are solely those of the author and do not reflect the views of the editors or editors of Rolling Stone.

For many people, the hardest part of starting a business is coming up with a concept. No matter how many ideas you may have on the back burner, choosing the right one to execute can seem daunting.

This is especially true in the cultural space, where the stakes are high and the public is always on the lookout for “the next big thing”. Below, 15 Rolling Stone Cultural Council Members shared some important tips to help you come up with a business idea that you think will have a big cultural impact. Read on to get their recommendations and learn how to implement them on your own.

Fill a gap in the market

The best ideas come from solving a problem, filling a void in the market, or something that you are passionate about. We have seen so many creative solutions emerge from the pandemic. Ideas that might not have been feasible before 2020 are now in the mainstream. So don’t let the impracticality hold you back, or the fact that it’s never been done before. – Jacquelynn Powers Maurice, JDP rocks

Consider how it will improve people’s lives

The first question is whether the idea is a service or a product that will improve the lives of others, whether it is a fun novelty that brings joy to others, or a service that helps people. to make life changing decisions. Big or small, everything I invest in must improve the lives of others. The next question is how much value you can bring to the idea and how much value you can bring to the implementation. – Lisa Song Sutton, Elite Homes Christie’s International Real Estate

Immerse yourself in the culture

Immerse yourself in the culture that surrounds the region in which your idea is stuck. I would be very careful with information exchange, consumer sentiment, and all the data you can extract or mine. On top of that, I would then add your feelings to any information you acquire. Pairing an immersive experience with a dataset that supports your concept is a great way to start. – Rob Principe, Scratch Music Group, Inc.

Examine the needs of unmet customers

One of the first steps in developing a business concept is to look at the gaps or identify the problems that need to be addressed. Is there a particular customer who is not being served? Is there anything that could be refined or improved? Where is the white space? It starts with consumers and where there might be hunger and some kind of demand. – Nicole plantin

Aim to solve your own problems

In my experience, the best ideas are the ones that solve a problem. If this is your own problem, you will automatically know how to best solve it. The other way to imagine is to find solutions for the things that you would like to see existed. Chances are, if you have a problem with a product, other people will have the same problem as well. If this is a widely applicable solution, then you have a winner! – Catalina girald, Naja

The Rolling Stone Culture Council is an invitation-only community for influencers, innovators and creatives. Am I eligible?

Check your idea before releasing it to the universe

Creating ideas is the easy part if you think about it. People have great ideas all the time. The way the idea is presented and executed is the hard part. When I have an idea, I mentally go through this checklist before releasing it to the universe: how will it help people and who will it benefit? Why is it different? Why should this idea succeed? – Sarah sebastien, Rose Gold Collective

Start with the “Why”

It’s cliché, but I start with the “why?” »Question everything. Ask, “What if X? “And” How come? ” constantly. A good business concept has a strong why, a strong objective. I could study something in the market, a habit or problem that I see in the culture, and ask myself if it was reversed? Why does it exist and who is it for? This is where I start to deconstruct and reinvent. – Ryan tomlinson, Linguistic media

Think about what you want that is not currently available

The first step in developing a business concept is to think of something that you would like to have in your life that is not on the market. For us it was a tasty non-alcoholic craft beer. Then find a way to make that idea a reality. If it’s something you’re passionate about, this inspiration will help you build a business around your idea. – Donna Hockey, Surreal Brewing Company

Explore areas where you can make positive change

Ask what you would most like to change in a positive way, why you are in the best position to execute the change you so desire, and how your product or service can manifest that change on a large scale. I am a chef. Food is my agent of change. The impact of food on the planet and human health is in crisis. Tender Greens was part of the solution to bring whole foods, organic foods, to everyone. – Erik Oberholtzer, Tender Greens / Cohere

Find solutions to common industry problems

Create things people want and really need by finding solutions to common industry problems. Just interacting with others in the same space and asking them what their biggest problems or challenges are is a great start. Learn about the problems first, then dive into creative solutions. Those who encounter the problem will help you create a win-win situation for everyone. – Tyler ‘Jett’ Prescott, PennyFly Entertainment

Keep an eye out for industry signals and patterns

Last week, I learned from my friends that the Rec Room VR platform is valued at $ 1.25 billion, and it’s not even five years old! Virtual reality is growing so rapidly that the virtual reality market is expected to quadruple in just six years. Look for signals or patterns like these that are used creatively. So ask yourself: how can I use it in a way that no one else does yet? – Lynn rosenthal, periscape

Understand your target consumer in depth

Start with the consumer. By understanding which target markets are growing and have discretionary income, you are defining your audience. Then get a deep and broad understanding of their wants, needs, and habits. Big Ideas respond to specific and meaningful human desires and are unique trendsetters and industry transformers (rather than followers of the pack). Patience is the key! – Nancy A Shenker, theONswitch & nunu ventures

See what has already been done

Take a look and see how this idea has already been executed in space. The reason you want to do this is to identify all the unlimited possibilities and opportunities that have yet to be exploited in this same space. In order to get the most out of an idea or concept, you need to see what others have done (and failed to capitalize on). – Andrew Rossow, The guardian project

Ask around for feedback

The first thing you should do is ask yourself if the idea has the tools to make it happen. Do you have the good idea to encourage those who have the tools to join your business? What problem do you solve for the public and the culture? You can have utopia at your fingertips, so just make sure you don’t sleep. Chat with people you trust and get feedback; don’t be defensive. – Michael polk, Billboardology.com

Identify a clear path of opportunity

Ask yourself How? ‘Or’ What your idea can support or lead a cultural conversation and who the underserved public is that it can speak to. Do some research and think about your execution plan. You might be surprised at the opportunities that present themselves. – Michael klein, Miraculo Inc.


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