For those still wondering about the business case for the goal …

Omar A. Huffman

In his latest research to understand consumers’ expectations of responsible brands, Porter Novelli used social psychology to explain why consumers […]

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Beyond the Diversity Business Case: What Executives Need to Do

Omar A. Huffman

Is it time to stop advocating for diversity? Two academics who have studied diversity for decades say the business case […]

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The business case for implementing IP-VPN

Omar A. Huffman

As modern business technology and connectivity evolves, managed Wide Area Networks (WANs) have become a staple in the arsenal of […]

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Evolving Your BSS to the Cloud: A Business Case

Omar A. Huffman

There is no doubt that 5G is already disrupting our industry and quickly becoming a major innovation platform. This is […]

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Nobody Likes Waste: The Business Case for Zero Waste

Omar A. Huffman

Zero-waste initiatives are on the rise around the world, and this trend is set to become the biggest disruption to […]

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The Great Reinvention: A Business Case for the Circular Economy

Omar A. Huffman

With a raging pandemic, disrupted supply chains, climate change, political instabilities and a growing shortage of raw materials, 2021 will […]

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Opinion: Having a solid business case for connectivity is more important than ever

Omar A. Huffman

Nicole Grainger leads strategic marketing for Collins Aerospace’s inflight connectivity and cabin operations portfolios. She regularly develops business cases for […]

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Make the business case for a data manager

Omar A. Huffman

open sharing links close sharing links Businesses these days don’t just pretend to make data-driven decisions; many have added a […]

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How to Make the Business Case for Business Research

Omar A. Huffman

PHOTO: Adobe Knowledge is power. This is especially true after the disruptive events of 2020, which sparked a dramatic shift […]

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Business case to support female managers

Omar A. Huffman

This year we have seen entire industries falter, intensifying the inequalities that have lurked for so long beneath the surface […]

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