For those still wondering about the business case for the goal …

Omar A. Huffman

In his latest research to understand consumers’ expectations of responsible brands, Porter Novelli used social psychology to explain why consumers […]

Read More

Beyond the Diversity Business Case: What Executives Need to Do

Omar A. Huffman

Is it time to stop advocating for diversity? Two academics who have studied diversity for decades say the business case […]

Read More

The business case for implementing IP-VPN

Omar A. Huffman

As modern business technology and connectivity evolves, managed Wide Area Networks (WANs) have become a staple in the arsenal of […]

Read More

Make the business case for a data manager

Omar A. Huffman

open sharing links close sharing links Businesses these days don’t just pretend to make data-driven decisions; many have added a […]

Read More

How to Make the Business Case for Business Research

Omar A. Huffman

PHOTO: Adobe Knowledge is power. This is especially true after the disruptive events of 2020, which sparked a dramatic shift […]

Read More