Many solopreneurs and freelancers have a do-it-yourself attitude in life. If there is a problem, you solve it. After all, who can you trust better than yourself to get the job done right?
While this may be fine for some types of freelance work or while you are running your business on a small scale, most entrepreneurs will eventually reach the point where they need to start outsourcing.
Painful as it may sound, outsourcing some of your work to others can make a huge difference to your bottom line, especially if you’re experiencing key warning signs.
1. Your stress levels are starting to impact productivity
Do you feel angry with the team members? Or constantly thinking about work when you’re away from your desk and your family needs attention? If so, you’re probably stressed out – and probably a little overwhelmed by the fact that your business is demanding of your time and energy.
A little stress is normal for any entrepreneur. But if you find yourself stressed and exhausted day in and day out, you are on your way to burnout. When this happens, you will become less productive and struggle to find the motivation you need to get things done.
Not surprisingly, outsourcing will help reduce this burden. When you are less stressed and in a calm and clear emotional state, you will be better able to focus on your work and produce quality results for your clients.
2. Your customer service takes a turn for the worse
Whichever way you slice it up, customer service is essential to the success of any business. Yes, even if your communications with customers consist of little more than periodic email updates, the idea of customer service is important.
If you’re overwhelmed, giving customers the time and attention they deserve will likely take a step back. Likewise, your ability to onboard new customers will collapse. When your customers feel like you don’t appreciate their business, don’t be surprised to see them drop ship to a competitor who will treat them better. In a recent telephone conversation, Evgenia Khimenko, CEO of Mindy Assistance explains: “Today, customers are looking for stores or online marketplaces that offer them unique experiences. This is what will make you stand out from the crowd. If your customers are on hold for more than 30 seconds or if your instant messaging service isn’t exactly instant, your customers won’t hesitate to go elsewhere. Outsourcing can help you provide your customers with a much more enjoyable and enjoyable experience, while reducing costs. This way you get the best of both worlds.
3. You can’t stand to do certain essential and repetitive tasks
Almost every business has a repetitive, mind-numbing set of tasks that are as much fun as pulling teeth. The problem? These are not activities that you can just throw away. Most of the more repetitive tasks (like invoicing or planning) are essential to the smooth running of your business.
The point is, you don’t go into entrepreneurship to do a job you hate. That’s why you left your shabby 9 to 5 to start working for yourself. But if you keep doing a job you hate, you’ll end up hating the job you loved.
Repetitive, low-level tasks should be number one on your to-do list. If you don’t like doing a particular task, find someone else who can (competently) do it for you. By focusing your efforts on the tasks that you enjoy in your job, you will be able to maintain the energy and enthusiasm required to be a successful entrepreneur.
4. Your sales are flat
Truth be told, there are many factors that can cause your sales to stagnate – or worse yet, downhill. More often than not, however, insufficient manpower or insufficient time management is going to play a big role in why you no longer reach the income you once had.
As one person, you only have a limited number of hours that you can devote to your customers each day. As your customer list grows, this often means you’ll either have to sacrifice the time you once spent making new sales or spend less time working for your current customers. Either way, you risk hurting your bottom line by neglecting acquisition or retention efforts.
So it’s no surprise that outsourcing is the simple solution to solving your labor and time management issues. An elite sales team who can effectively communicate your services to clients will ensure the continued growth of your business, while you can then give current clients’ projects the care and attention they deserve. It also ensures that the quality of your service will live up to the promises made in those early sales pitches.
Yes, Outsourcing Can Save Your Business …
It can be difficult to give up on doing everything yourself and trusting others to do quality work on your behalf. But the reality is, outsourcing to lighten your load is essential for the long-term health of your business (and your sanity).
When you carefully examine freelancers, contractors, or agencies and let them do their jobs, you have more bandwidth for high-level tasks where you can make the biggest difference. Taking outsourcing seriously ultimately means that you take your business seriously.