Making a presentation or proposing an idea to a decision maker is never easy. Your job is to sell your amazing vision and plan to one or more people who usually don’t want to spend more than they need to and don’t share your talent and expertise. Whether you’re a niche expert or a versatile visionary, or even a budding business coach, your job is to sell the idea to everyone in the room. Having said that, you are not only selling the idea, you are also selling yourself, as whether someone likes or trusts you will impact their decision-making process.

Needless to say, you are not in an enviable starting position if you are tasked with making a presentation or pitch to a potential client or to the decision makers in your business. That said, there is a lot you can do to perfect your strategy and increase your chances of success.

Decision makers don’t just want to hear a great idea, they also want a great story, great visuals to support the narrative, compelling data, and more. Here’s how to incorporate it all into your pitch and win the hearts and minds of everyone in the room.

Evoke the right emotions

If you’ve been to a sales conference or workshop before, the first thing you’ve probably heard is that people first base their decisions on emotions, and the reason second. There is nothing we can do about it, we are only human, and emotions guide our actions and influence our state of mind throughout our lives. So why should you think that the decision makers in the room are any different? No matter how professional, experienced, and talented these people are, they’re always guided by their emotional response – and you need to capitalize on that fact.

One of the key elements of a successful sales pitch is the emotional response you elicit, so you need to start by making an emotional statement. You might think you need to start with the facts, but it comes after you’ve already made an emotional connection.

For example, start by expressing a general feeling that everyone in the room shares, then follow up with an equally powerful fact to support the emotional response.

Keep moving the presentation

Another crucial element of a successful pitch is brevity. On the one hand, you have to provide all the facts and create a compelling narrative, which takes time, but on the other hand, you have to get things done. People get bored and confused easily, especially if you come up with an original idea or a plan of action that deviates from standard operating procedures. The same goes for plans that require a high financial investment.

To keep their eyes on the award and their minds on the ultimate goal, you have to move the presentation forward. The best way to do this is to set clear milestones for yourself, but also for everyone in the room. Divide your pitch into relevant sections and define each period. Practice at home and try not to go over the time slot or risk losing your audience for good.

Highlight important aspects in video format

Important information and sections of your presentation require a powerful visual aid. You can’t make an impact just by stating a fact, or close the deal on a plan “out there” if the only thing people need to look at is your enthusiastic expression. Remember, people won’t always share your passion and zeal, which is why you need a visual aid like a good video to illustrate your point.

Videos are extremely important in the modern business world because they break up the monotony, create suspense, and keep the attention level high in the room. By simply using a free video maker To create a video presentation or give the important parts of your pitch a much needed boost, you can easily spark the right emotions and seal the deal.

Deliver value from the start

It should go without saying, but first impressions count. When you start your presentation, the last thing you want to do is spend time introducing yourself or explaining to people why they are there. Leave the introductions for the very end, as counterintuitive as it may sound, and jump straight to the hard-hitting statements, sobering facts, and emotional narrative.

Start with a short, powerful sentence. Don’t thank anyone for being there, don’t waste time explaining anything. In our western culture, it’s best to be blunt, as it leaves the impression that your time is precious and that you respect everyone’s time in the room. That said, if you are part of the oriental culture, always make sure to start the speech by thanking and addressing everyone in the room.

Back up your claims with some sobering facts

Finally, make sure you arm yourself with relevant statistics from credible sources. Remember, people are going build their brand and make their investments based on hard facts at the end of the day, and they won’t move forward if you can’t back up your claims with credible sources. You not only need hard data for your presentation, but also to answer subsequent questions and show decision makers that you have considered all possible scenarios.


Presenting your business case to the important people in the business or to a potential client is never easy. But that doesn’t mean you’re not in control. People will act on your ideas and approve your plans if you make an effort to evoke the right emotions, use relevant data, and support your presentation with compelling visuals. Do it and you will become the leader in your field that decision makers will respect.

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