Sally and Jamie Brooks are celebrating 20 years in the business this month, reflecting with the team on an incredible journey so far – and that’s just the start!

The partners launched Brooks & Brooks in November 2001 after meeting while working at the Trevor Sorbie salon in London.

The couple opened their Holborn-based salon and have grown into one of the most successful partnerships in British hairdressing, dominating creative and commercial prices over the past 20 years.

Sally has been named British Hairdresser of the Year three times, and the team has won over 30 UK and international awards – that’s more than one in every opening year!

Sally said: “I can’t believe it was 20 years ago when we first opened the doors with exciting plans and expectations. It was hard work, but we worked with amazing people and had great opportunities to do shows in front of our peers. Creativity has been at the heart of everything we do; we have traveled the world, presented brilliant live shows and created collections that have been published all over the world. Now we have an amazing creative team making their own imprint on the Brooks & Brooks identity. ”

Jamie added, “We opened during a recession and the business world has certainly changed a lot since then. We continue to be challenged every day due to the pandemic, but we have exciting plans for 2022, with a new location for our show opening in the spring. We are growing our Brooks Education platform, investing in our team, and looking forward to the next chapter of our journey.



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