Dedicated to making the world a better place, nonprofits come in many shapes and sizes. Each charity has its own distinct goals and various processes and workflows to help teams achieve their ambitious goals. However, while many nonprofits around the world may be different in many ways, they also share some consistent similarities: the need for strong communication.

Whether delivering fresh water to the masses or saving animals, nonprofits need to ensure their team members are constantly aligned and informed, often in a variety of settings. This means accessing a flexible communication system that offers security, agility and innovation.

Unified communications could be one of the most powerful tools for nonprofits looking to connect with their sponsors, align their teams, and accomplish amazing things. However, with such a limited budget, it can be hard to justify introducing a new tech stack.

Here’s how you can build the business case for your nonprofit transformation.

Step 1: Focus on empowering your team

Although internal employees and team members are crucial for any organization, they are essential for a non-profit organization. Your employees, often spread across various environments, are responsible for planning events, connecting with sponsors, and ultimately keeping your charity’s head above water.

For years, nonprofit institutions have often struggled to keep information flowing smoothly between all staff members, as multiple employees in these environments often spend a significant amount of time in the field. Unified communications can help realign your team members, whether in the office, working remotely, or traveling to events.

A cloud-based UC environment provides end-to-end connections to the same flow of information, ideas, and inspiration needed to sustain a nonprofit organization even in the toughest times. Your teams can use video meetings to connect on a human level with donators and chat with colleagues via instant messaging.

A more aligned workforce often means better creativity and opportunity within a growing nonprofit.

Step 2: Examine potential cost savings

Cost savings is perhaps one of the biggest concerns that a nonprofit must consider on a regular basis. Charitable businesses have limited budgets to work with on a regular basis, as most of the money they receive from sponsors is dedicated to achieving specific goals that change the world.

With this in mind, every investment made in the organization should be focused on long-term return on investment and potential financial savings. Moving to a UC ecosystem can significantly reduce the amount of money a nonprofit needs to spend in a variety of ways.

Aligning a range of communication tools in a single environment means dealing with fewer invoices from fewer suppliers and also improves your chances of accessing specialist offers. At the same time, with cloud-based UC solutions, you can reduce the costs of investing in the initial hardware and maintaining that hardware over time.

Cloud-based solutions can even reduce real estate and physical office overhead to bring your teams together, as staff can work just as efficiently from anywhere. Although the initial switch to UC may seem expensive, the long-term savings are well worth the initial outlay.

Step 3: Prioritize the fan experience

The right UC solution doesn’t just make life easier for your staff and align your team on a deeper level; it can also ensure that you are able to provide more meaningful experiences for your supporters and donors. Specific UC environments will allow you to reach your supporters through different channels, from SMS to email, to rally recruitment and generate engagement.

Your tools can allow you to create virtual fundraising events for your supporters and ensure they can keep up to date with what’s going on in your organization. When it’s not always possible for donors to travel to a specific location to find out what their money is doing to make the world a better place, UC can help you keep your employees informed.

A shared environment for crucial connections with donors and supporters can also improve your chances of gathering useful information about your audience. The data you collect about your donor’s journey and what they need to encourage consistent investments can help guide decisions about future fundraising events and opportunities.

Step 4: Present innovation opportunities

Just because nonprofits don’t have a lot of money to invest in new experiences and innovative tools doesn’t mean they don’t need to be pioneers. More often than not, nonprofits need to be more nimble and intuitive than most, finding new and better ways to align their teams and connect with their sponsors. After all, if these groups don’t stay ahead of the game, they could lose the crucial funding they need to continue making progress toward their goals.

With the backing of a UC vendor offering new flexible UCaaS and collaboration tools, businesses in the charitable world can access a host of innovative new features at the touch of a button. Teams can set up chatbots to keep their sponsors informed of how their money is being used or answer important questions from people who are considering donating.

It might even be possible to save money, reduce environmental footprint and improve customer experience simultaneously with the use of virtual and immersive online events for sponsors. With many UC vendors offering special offers for nonprofits, it’s much easier to focus on building a modern, forward-thinking business for the new era of digital interaction.

Step 5: Don’t forget security and compliance

Finally, it should be remembered that nonprofit organizations also have strict rules and regulations to ensure the security of donation data. Managing conversations between team members and customers in various environments can lead to more security issues than most brands would care to address.

Alternatively, moving to a UC environment helps align all data and discussions in one place, making it easier to track for compliance purposes. UC solutions can enable team leaders to better protect the information they collect about their audience, leveraging that information without risking their reputation or security.

A UC environment doesn’t just make your nonprofit more productive and innovative, it can also help you operate in the future while providing the right level of security.


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