The Canadian economy is changing and in order to stay ahead of the curve, many business owners may need to change the way they operate.
The new expression is “shared economy” which is best described as a common way of operating to reduce costs, but also to provide a wide range of experts to help you achieve your goals.
Calgary-based Communo is leading the charge.
Ryan Gill is the CEO of the company and says he noticed this trend about four years ago and has worked to create an outlet for the advertising and marketing industry.
“It’s not allowed for customers. It is reserved for industry professionals. It’s kind of a co-op program where we share jobs, projects and people, ”says Gill.
Communo has 43 different skills, including public relations, web development and artistic director, and the list of disciplines continues to grow.
“80 to 90% of the people we talk to say no, we have it internally; we have to keep it at home and it is just not true. The sharing economy is here, ”says Gill.
Aryn Kalson-Sperandio is a content creator who leased space from Communo for three years.
“I meet so many people and I just learn what other people are doing. It allows my business to learn from everyone around me, ”she says.
Communo’s new approach to doing business caught the attention of the South by Southwest conference in Austin, Texas.
This year, it is expected to attract around 150,000 people from around the world.
This event is a place where people from the marketing and tech industries come to talk about new trends.
Gill was invited to speak at the conference about what the shared economy is and how Communo managed to put it into practice.
“As far as we know, no one on the planet is doing something like us, so this should be an innovative enough idea to get people exposed to it,” said CEO Patrick Orr Communo.
“You have to come and give. In and of itself, if you give, you will get much more. That’s why it’s called the sharing economy and not the getting economy, ”says Gill.
Gill says there is a lot of interest in this business model and hopes to set up what he calls resorts in Vancouver and Toronto later this year.