The index, which analyzes trends in Fiverr research data, also reveals potential earnings for freelancers who sell these services on the platform.

NEW YORK, October 14, 2021– (BUSINESS WIRE) – Fiverr International Ltd. (NYSE: FVRR), the company that’s changing the way the world works together, today released its Fall 2021 Small Business Needs Index, which analyzes data from millions of searches on the platform. . . Data and research trends prove that hybrid operating models tailored throughout the pandemic are here to stay. Businesses are leveraging online and offline channels and making them work together to better meet customer needs. They do this by using innovative technologies and looking for new ways to interact with their customers.

This press release features multimedia. View the full release here:

Fall 2021 Small Business Needs Index (Graphic: Business Wire)

“Small businesses around the world are welcoming customers again, and some are welcoming customers for the very first time. However, due to the digital transformation that took place during the pandemic, the ways they engage with them are new and different, “said Hila Klein, COO of Fiverr.” They are using innovative technologies and services to interact digitally, while striving to create secure in-person experiences.As hybrid approaches to business operations become the new normal, Fiverr’s global network of independent talent can help companies secure their place for the job. success.”

The following services and technologies are the hottest searches for Fiverr, around the world, over the past six months.

Global data

  • Shopify sales funnel; 235% increase in research

  • Amazon PPC campaign; 171% increase

  • Online course content; 166% increase

  • Klaviyo; 139% increase

  • Kajabi; 135% increase

  • Landscaping; 100% increase

  • Go to the high level; 94% increase

  • Google maps; 94% increase

  • Google adwords; 93% increase

  • Creation of Facebook pages; 90% increase

These services and technologies have recently come in high demand among small businesses, which means that there are immense opportunities for talented professionals in these fields. While freelancers on Fiverr are free to set their own rates, those currently selling Amazon PPC campaign services earn up to $ 10,000 per project, and professionals at Shopify Sales Funnel earn up to $ 2,195 per project. . Another income breakdown can be found here.

In the United States, we are seeing companies continue to invest in hybrid operating models. They use tools like Canva (79% increase in research) to take advantage of design templates online for social media, websites and mobile devices, but offline, for marketing materials such as flyers. Restaurants get in touch with professionals to redesign their websites and ensure their connectivity to QR codes for accessing digital menus (57% increase in search for restaurant menu design). Ecommerce remains a priority, with companies improving SEO for Shopify stores (45% Search Increase for Shopify SEO).

Fiverr’s Small Business Needs Index analyzes research data on the platform to identify services that have seen a significant increase in search over the past six months. These search terms allow Fiverr to predict what’s important, trends, and next steps for small businesses so they can stay on top of trends and implement new technologies. The Index also presents the main services sought for businesses in Australia, Germany, Israel, the Netherlands, Spain and the United Kingdom. A breakdown by country is available here.

About Fiverr

Fiverr’s mission is to change the way the world works together. Since 2010, the Fiverr Platform has been at the forefront of the future of work by connecting businesses of all sizes to skilled freelancers offering digital services in over 500 categories, across 9 verticals including graphic design, digital marketing, programming, video and animation. In the twelve months ended June 30, 2021, 4.0 million clients purchased a wide range of services from freelancers in more than 160 countries. We invite you to be a part of the future of work by visiting us at, read our blog and follow us on Facebook, Twitter and Instagram.

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Brittany Russell
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Abby forman
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