Avalon Green, a sophomore from Glenville State College, landed a spot in the finals of West Virginia Collegiate’s business plan competition. Its business proposition is Avalon Green Apparel, a line of women’s golf apparel. (Photo provided)

GLENVILLE — A sophomore from Glenville State College has earned a spot in the finals of West Virginia Collegiate’s business plan competition.

Avalon Green’s business proposition is Avalon Green Apparel. She is an integrated marketing major from Salt Lake, Utah.

Green’s proposal includes a line of women’s golf apparel. A golfer herself, Green conceptualized the designs – built by the player, for the player – to give female golfers the apparel they need to be brave, confident and unstoppable.

“I am thrilled to represent Glenville State College in the West Virginia Collegiate Business Plan Competition. I want to be able to give women the freedom to play golf to their true potential, and I believe Avalon Green Apparel will help them do just that. I want to thank everyone at the College for helping me get this far. I can’t wait to see where this competition takes us all.” said Green.

“Avalon has identified an underserved market and is creating a solution with mass appeal,” said Dr. Mark Sarver, associate professor of business at Glenville State and Green’s coach for the competition.

Each team in the final will have the opportunity to work with 3Steps2StartUp and the Robert C. Byrd Institute (RCBI) to prepare for the final stage of the competition. 3Steps2Startup is a program designed to help West Virginia businesses prepare to pitch in front of investors. RCBI enables entrepreneurs to take innovative ideas from concept to market with state-of-the-art equipment and expertise, while improving business performance and profitability through quality training and implementation initiatives. .

Teams will also participate in virtual workshops in February to work with marketing, finance, legal and business professionals. The workshops will provide finalists with valuable information about starting a business in West Virginia.

“Glenville State College is extremely proud of Ms. Green and what she has accomplished so far in this competition,” Glenville State Chairman Mark Manchin said. “Her planning and thinking has been exemplary and I look forward to seeing her present her business plan in the final round.”

The final competition will take place on April 6 in Charleston. In addition to submitting a full business plan for the judges to review, teams will also make a five-minute presentation and hold a question and answer session with investors.

Throughout the competition’s 16-year history, Glenville State has been represented several times in the semi-finals and finals.

The competition offers students from across the state of West Virginia the unique opportunity to bring a business idea to life with support from state institutions of higher education and investors across the country. The competition annually awards technical assistance funding to enthusiastic West Virginia entrepreneurs.

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