In a marathon pitch ceremony at the Wisconsin Entrepreneurs Conference, held on June 1 in Milwaukee, HeyGov won the information technology category after five months after submitting its idea for the first time in the Wisconsin Governor’s Business Plan Competition (BPC). The competition, held annually, has seen over 4,300 applicants since its inception in 2014. It is a highly competitive and prestigious competition.

Dustin Overbeck, Founder and CEO, laughs that he practiced the presentation while walking up and down a few days ago. He says he also had a haircut that “…looks like he didn’t have a haircut” and wore funky socks. He says the socks reminded him that he wants to have fun and that he likes to solve local municipal problems.

HeyGov, a first, is a suite of tools for local municipalities: the toolkit currently consists of four applications called HeyLicense, HeyGovPay, HeyReserve and Hey311 – all individually developed to facilitate “clerical work”, a coined term by Overbeck. Using information technology and the innovation it brings, HeyGov can digitize processes such as dog licenses, operator licenses, boat launch permits and more into a fillable form. online, with fast credit card payment – also online. The entire paper binder, well known to local municipal officials with the reservations of municipal equipment, is now available in digital form with HeyReserve.

Overbeck says the process has been daunting at times, but he is grateful for the guidance from mentors and the support of friends, family, colleagues and community members. He explains that the first attempt to enter the business plan competition in 2021 did not end as he hoped and he vowed to commit with everything he had if given another opportunity . Overbeck is currently engaging with potential partners for seed funding through the end of July.

This Door County entrepreneur’s journey doesn’t end there, Dustin plans to develop 19 more apps and bundle them into bundles based on municipal needs. “The packages are fluid and will be organized according to what is the biggest pain point, in a municipality…”, he explains.

HeyGov was born in 2021, in Sturgeon Bay. Dustin Overbeck, has an impressive track record as a business owner, as president of Town Web, Wisconsin’s largest municipal web design agency, and as owner of Tweak Agency, a local branding agency. and Web which he acquired in 2019. Dustin volunteers as a business mentor through the Door County Economic Development Corporation (DCEDC), mentoring small business owners. He is a graduate of Sevastopol High School and holds an MBA from the Thunderbird School of Global Management (now part of ASU).


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