President of the Jamaican Olympic Association (JOA), Christopher Samuda reminds that sport is a business and that, like any viable business, there must be a plan that supports the business.
Samuda articulated the maxim in his speech at the inauguration of the Jamaica Lacrosse Association-GC Foster College of Physical Education and Sport partnership and in a post-event interview.
In praising the partnership, Samuda urged the parties to become “influencers and actors in creating and activating a national strategic and sporting corporate plan” and in doing so identified elements of that plan.
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The JOA boss said the plan should “be parish-based, with each parish having an infrastructure that includes a business model that builds and privatizes the management of multi-sport, internationally accessible and certified public facilities and complexes. who are motivated by business and income strategies. . “
Emphasizing the importance of training and education, Samuda said that the success of any national plan requires the creation of a structured network of “educational centers, such as colleges and sports faculties, who integrate their vision and work into a unified national education strategy designed to graduate sport-specific technical and business skills in building capacity for the birth of a sports industry which must be the ultimate goal ”.
The call for more efforts to create a sports industry continues to be made by Samuda, who maintains that the key to building one is “a national database of bankable skills from which talents can be drawn.” deployed in multisport complexes and education and sports centers. in strengthening sport infrastructure.
The JOS boss argued that if Jamaica is to produce a continuous flow of accomplished athletes, coaches and administrators, “establishing a national academy-style youth program, particularly linked to programs in secondary and tertiary institutions, is essential to achieve this learning goal, which provide personalized training and education to future athletes, coaches, managers, marketers and financiers, all of whom are essential players in an industry local sport ”.
However, he noted that “the objectives and goals, especially in creating a sports industry which is a reservoir of jobs and a source of gross domestic product, will be frustrated if viable business models are not in place. up, if the talent is not technically incubated from the “womb” and the wrong people do the right jobs.
The JOA will this year offer its members under the name and under the name of “OlympicBoutique” professional services including law, corporate governance, finance, accounting, investment, strategic management, resource development. human resources and brand management.