The increase in the number of Internet users has opened up several marketing opportunities for small businesses. Through the use of digital channels such as social media, you can easily broadcast your business news. You can also use digital marketing to build relationships with new and existing customers. However, there are many online marketing tools that you can use to promote your business on the Internet. Below are the five digital marketing tools you should use for your small business.


This digital marketing tool provides businesses with a central management system for all of their social media channels. It also allows you to schedule posts in advance. This means that you can create your social media content ahead of time and use Hootsuite to schedule when you want the post to run on your social media channel. Plus, with Hootsuite’s advanced reporting feature, you can track and view the results of your social media campaign.


Running multiple digital marketing campaigns across multiple online platforms can be a huge challenge. This is due to the time required to track the effectiveness of each campaign. However, Hubspot, an all-in-one online marketing tool, helps you bring multiple digital marketing channels together and optimize them for better conversion rate, high traffic, and better return on investment (ROI). Hubspot offers well-optimized templates that are perfect for creating landing pages for your products.

Google analytics

This is Google’s free digital marketing tool. This tool provides you with valuable information about your website visitors and how they interact with your content. Google Analytics works best when integrated with Google Search Console. Google Search Console is another free online marketing tool that you can use to identify and troubleshoot search-related issues on your website. With the information from this tool, you will know what works and what does not.


It is a visual work management tool that enables teams to think, plan, manage and collaborate. It doesn’t matter if you and your team want to get organized or start something new, this digital tool can scale. With Trello, you can easily standardize and simplify your small business team’s workflow effortlessly.


Email marketing is a great online marketing strategy that every small business should incorporate into their overall online marketing tools. With email marketing, you can capture leads and turn them into paying customers. However, in order to capture leads and send them messages, you need email marketing software. Mailchimp is email marketing software that allows you to capture emails from site visitors, segment your lists, and send emails to your subscribers.


Digital marketing is a great way for small businesses to reach customers easily. The advantage of online marketing is that it gives you access to a large audience. Brands from different industries are using digital marketing to grow their business. Even in the gaming industry, operators like Platin Online Casino UK are using online marketing to reach their target market. However, in order for this to work for your small business, you need to be using the right tools. The five tools we’ve explored in this article are crucial and every small business should include them in their digital marketing toolkit.

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