The website of a commercial organization, take https://tonybet.ke/sw or any other large company website, for example, is important for optimizing business processes, building a positive reputation, and increasing the flow of customers. Its main mission is to increase the sales of the company. Not only to attract new visitors with a nice image, but to convert them into repeat customers.
Features of building effective websites for business
Business websites are relevant to any business. When creating them, attention should be paid to the size of the organization, its main tasks and the niche.
For a startup
A start-up is testing a new product. The processes of such an enterprise are often not streamlined, there is no clearly trained target audience. To create a quality page for a startup, turn to experienced and flexible professionals. They will be able to dive into a new niche, create a non-standard, good-looking landing page. A simple but creative business site will be able to immediately grab the attention of visitors, converting them into customers. This is especially true for new businesses with small budgets, which need to deliver the desired level of profit quickly.
For small businesses
To maintain a high level of income, it is important for small businesses to have large customers. To do this, you need to create a recognizable brand and gain the trust of users. A modern business website will help impress visitors, get them interested, get them to buy.
For medium and large companies
Unlike small businesses, mid-sized business sites have a more complex structure and extensive functionality. They not only sold, but also information functions. The design of such a page should match the visual identity of the company.
When building a business website, pay attention to navigation. It should be practical and understandable so that the visitor is not confused among the many pages.
For large companies
Large companies often have multiple lines of business, working in two or more niches. Therefore, a large business needs not only a corporate website, but also a set of landing pages for each line of business.
If you plan to expand and enter the international market, create a multilingual page. This way you can promote foreign queries.
Is it worth using out-of-the-box solutions when building a business website?
There are many templates on the internet for selling business websites where you just need to replace the text and configure the domain. The advantage of out-of-the-box solutions – low cost and quick start. But model sites have five drawbacks.
Templates are not removed after your purchase or download. Therefore, there will be many twin pages on the internet with the same design as yours.
Having a model site makes it impossible to form your own brand in the eyes of consumers and to retain them. This makes it difficult to fend off the competition.
Ready-made websites for business rarely follow new web design trends and don’t look modern. Custom pages, on the contrary, create with the trends of a particular niche in mind.
Search engine algorithms distinguish a unique design of the model. The site, designed from scratch, is easier to promote. It doesn’t have third-party code with links to other people’s pages. Developers discreetly integrate this code into ready-to-use solutions to increase the mass of links on their site. This slows down your business page ranking.
By purchasing a ready-made page design, check who has the rights to this template: if it can be edited, translated to another language. Some ready-made solutions cannot be adapted according to your wishes, otherwise the author can sue you.
Tips for a successful website creation
Analyze your competitors
Before building a website, you have certainly looked at the resources of competitors and felt that, among all of these, this might be right for you. But more effective would be a detailed analysis of sites in the same segment as yours.
Try to understand why this particular design is chosen, if it attracts visitors? Evaluate the design and navigation – what is immediately visible on the site, what catches attention and what may be invisible to visitors? Pay attention to the content – what is it, is it interesting for the target audience?
If this store, then test whether it is practical – whether it is easy to find the products you want, what are the payment methods, whether you can order immediate delivery? Take a closer look at the technical component of favorite sites, for example, on which CMS they were created. Based on this analysis, it will be easier for you to decide on the design and key tools for your resource.
Choice of CMS – Based on Site Functionality
Decide what kind of resource you need: blog, forum, online store, web app, directory, social network, or whatever. The site can be simple or multifunctional, that is, include several of the above elements.
But deciding on a full set of features is better at the same time: adding individual components can then be a problem for you and for visitors. For example, if you need to introduce a separate authentication method. Having a list of requirements for the site makes it much easier to determine the choice of CMS.
Among the free platforms, the most popular are WordPress and Joomla. Among commercial CMS, many users prefer “1C-Bitrix”.
Use familiar tools
If you’ve tried building websites before, you probably already have some tools that you like best, or at least an idea of how to use them. These should be used. You can build a decent website with all even the simplest tools, the only question is how much effort you put into getting the job done. For example, the online store can be done on the basis of WordPress, and the forum – on the basis of the static site generator.
Don’t forget the additional modules for your site, which will make it more functional. For example, if you have an online store, you can’t do without the payment aggregator. Well if you want to identify your readers in the blog then you need a permission module.