Gina Bhawalkar, Principal Analyst and Senem Biyikli, UX Researcher
Inclusive design is extremely valuable for organizations today. Find out why and how your business can create more accessible experiences in this episode of What It Means with Principal Analyst Gina Bhawalkar and UX Researcher Senem Biyikli.
Bhawalkar begins by reviewing the financial risks: ignoring inclusive design means leaving a whopping $5.6 trillion in disposable income on the table. People with disabilities have an annual disposable income of $1.9 trillion. For LGBTQ+ people, that number is over 3.7 trillion.
If you add friends and family who prefer to shop with brands that consider the needs of their loved ones, you are faced with a mountain of lost opportunities. If that wasn’t financial incentive enough, consider the increase in accessibility-related lawsuits.
Plus, inclusive design not only attracts more customers, but it can also help retain valuable staff. Designers are in high demand and many prefer to work in environments where accessibility best practices are followed.
So how do you create more inclusive experiences? Bhawalkar and Biyikli recommend that you start by evaluating existing design research. Look at a recent project and ask yourself: what perspectives influenced the design decisions? You may find that the contributions do not come from a representative group of your target audience. For example, maybe no people of color participated in the research. This type of exclusion can lead to disastrous product defects, a lesson soap distribution company learned the hard way.
Scale is a common challenge with inclusive design. Leading companies like Salesforce have processes in place to ensure products are both inclusive and get to market quickly. Guidelines and processes for inclusive language are particularly critical, as customer-facing content is typically created by a wide variety of departments.
To learn techniques for evaluating your current digital designs, register now for CX North America June 7-9, 2022.