The Crystal Boutique is the brainchild of Victoria Cairns and Samantha Grooms, who started the business in the wake of the pandemic – after their hairdressing work was affected during the lockdown.
In addition to identifying a gap in the market for their Oundle Road business, Victoria drew on her own difficult personal experience with the foreclosure. She was diagnosed with cancer in January 2021 and underwent grueling treatment to remove a tumor, but luckily she is now on the long road to recovery.
She said, “After being diagnosed with cancer… it made us re-evaluate life and our business as we knew it.
“After a very exciting and meaningful conversation while recovering, we decided that we would like to start a specialty crystal or spiritual boutique together. My motivation for the crystal boutique came from this point in my life.
“We both have crystal backgrounds and have taken individual spiritual journeys. I also practice reiki and lead guided meditation sessions.
“I have relied heavily on crystals, as well as the spiritual therapies I practice, to continue my recovery. We found a gap in the market as there are no specialty crystal / spiritual stores in Peterborough, and a general lack of independent boutique style shops. We wanted to create a place where customers can buy a meaningful gift or create or start a personal collection of crystals.
Samantha said: “The lockdown definitely affected us in the living room, but it allowed us to re-evaluate our business and gave us time to see where we needed to make changes – something we didn’t have a lot of when we did. were working and running a business. “
The boutique specializes in crystals and spiritual products, hand-picked by Victoria and Samantha from their suppliers, and their wide range of gifts includes handmade crystal jewelry, crystal candles, cards, bottles of water, essential oils and sprays for sleeping.
Victoria said: “Our target audience is everyone, we all have a need for crystals in our life. We are here to help and assist anyone who wants our advice in choosing their crystals – although we believe that crystals choose you.
“With the lockdown and everyone emerging to find their new normal, crystals are more welcome in the mainstream than ever before. We thought it was the right time for us to bring The Crystal Boutique to Peterborough.
“Many of us use or are intrigued by the healing properties of crystals, and I think when we are sick or going through a stressful time, we will look for anything that will give us comfort and support and crystals do.
“We have teenagers who are so knowledgeable about crystals and the properties and rituals of purification and manifestation that it’s amazing and we are learning all the time.”
Samantha said: “We are really proud and totally in love with our selection of crystals at the store, and so happy to be able to offer the people of Peterborough a place to go, look, touch and hold to fully experience crystals and be guided. which crystals are best for them.