Most crypto entrepreneurs know that to succeed in the modern market landscape, you need good public relations on your side. This means that your branding is properly tailored and your brand message is amplified to reach the right audience.
A good crypto PR firm will do this for you by getting your business featured in the best publications your target audience reads and trusts, spreading your campaign message widely, and ensuring your brand is well curated to the public.
While most crypto PR companies in the market offer the traditional services you would expect, one category of PR companies is becoming increasingly popular in the industry; success-oriented public relations companies. This is because compared to “traditional” companies, they offer companies better value for money and confidence in their services.
Thinking of dating a success-based PR firm? Here are some reasons why you should;
1. Value for money
The biggest appeal of success-based PR firms is the value for money they offer. The way they work is that clients are only charged if the agency’s promised results are delivered. In a typical agency setting, the client pays a periodic or all-inclusive fee for the agency to distribute press releases and articles about the company for publicity purposes.
The problem with this is that the client has to pay these fees whether these efforts yield results or not. Imagine paying a large sum of money for PR services that ultimately yield no results.
This is where success-based PR agencies come in. CTRLPR, for example. When a client joins us, the agency develops a PR strategy that includes posting features on certain sites. The customer is charged only if the functionalities are actually published.
As such, you’re not paying for the agency to attempt to feature your business, only if the feature actually happens. This means that every dollar spent is based on results and it gives more value to companies.
2. Guarantee of visibility
It has been said before that marketing is what you pay for and public relations is what you pray for. This means that most of the time when you hire a PR agency, you just hope that your business will get the exposure it is looking for. As some agencies will tell you, they will do their best but cannot guarantee that your business will get good PR and exposure.
That means you’ll be playing Russian roulette and hoping for the best. With a success-based PR agency like CTRL PR, results are promised when it comes to posts and features on top websites. When the agency says your business will be featured in X or Y publications, they’re not saying they will try to feature your business, but that the business will be be featured.
And if the feature doesn’t happen, your business won’t have to pay anything.
3. Faster delivery of results
Usually, when a crypto company hires a PR firm to give them exposure on certain sites or publications, they do so with a timeline in mind. Maybe a new product or service is launching on a particular date and the business needs publicity in the days or weeks leading up to it.
With traditional PR agencies, because there is no publication guarantee, there is also no publication date guarantee. This means that your company’s entire PR calendar is not set in stone and could be disrupted.
As success-based PR firms like CTRL PR are able to guarantee publication, they are also usually able to guarantee some sort of publication date. This is because they have a long standing relationship with the publications themselves and get articles published by a certain date or even within 24 hours in some cases.
As Navid Ladani, CEO of CTRL PR, explains, “When you’ve worked with a site or publisher for a long time, they’re ready to help. If a client has an urgent press release that needs to be posted on a site within 12 hours, I can do them a favor and do it.
Public Relations Success
Due to the fast and competitive world of crypto, crypto businesses cannot afford to spend time and money on promise-based agencies. Instead, you need to get what you pay for, which success-based PR agencies specialize in, from planning to execution.
CryptoMode produces high quality content for cryptocurrency companies. To date, we’ve provided brand visibility for dozens of companies, and you can be one of them. All our customers appreciate our value for money ratio. Contact us if you have any questions: [email protected]
None of the information on this website is investment or financial advice. CryptoMode is not responsible for any financial losses incurred while acting on the information provided on this website by its authors or customers.