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As an ecommerce leader you might be looking for specific marketing talent, but with a plethora of freelance talent to choose from – how do you find the talent you need? Your site may have a high cart abandonment rate, but you can’t determine why, or you might need someone who has specific experience in your industry.

In this blog post, we’ll explain how to choose the best marketing consultant for your business and a solution that supports the entire hiring process.

What is a marketing consultant?

An effective marketing consultant needs to know your industry and your products because you can’t afford to wait for them to learn about your niche and learn about your business. They should also be data driven; able to analyze data and translate it into actionable insights.

Marketing tools and tactics are constantly changing, so you’ll need someone who’s up to date with the latest trends and strategies. From a personality perspective – a marketing consultant should be able to understand the weak points of your audience. They also need to be able to create a compelling brand message that resonates with your audience.

Other things a marketing consultant can do:

  • Evaluate your existing marketing strategy and identify opportunities for growth.
  • Act as an outsourced marketing department.
  • Recommend and implement changes related to SEO optimization, social media presence, email marketing and website performance.
  • Get more ROI from your campaigns and your marketing budget.
  • Set up automated tracking systems, analytics integrations, email marketing campaigns, and more.

Why hire a marketing consultant?

  • Create a solid marketing strategy: A marketing consultant will help you create a solid marketing strategy that targets your ideal audience and determines your Unique Selling Point (USP) that sets you apart from your competition. An effective marketing consultant will make sure that enough time is spent developing a solid marketing strategy FIRST and then applying tactics to execute the strategy.
  • Guide your marketing in the right direction: Not only do they help improve what is already working, but they also identify the gaps you have in your marketing. They know most of the marketing challenges and know how to overcome them. An experienced consultant knows the latest marketing tools and how they can save you time, and essentially help you evolve workflows. Many companies rely on their expertise to guide them in the right direction.
  • Allows you to focus on other parts of your business: As an e-commerce business owner, you wear more than one hat. You may need to oversee sales, human resources and marketing, as well as payroll. With this long list of responsibilities, it can be difficult to give marketing the attention it deserves. Hiring one or more expert marketers in various specialties will make an effective marketing team. Having the right experts in place gives you the peace of mind that your marketing is in good hands.

Things to watch out for in marketing consultants

To identify the right kind of consultant, it helps to create a requirements checklist.

Ideally, you want a marketing consultant who has experience in your niche, understands your target audience, and has worked with small businesses as well. Consultants who have only worked in business may not be familiar with the different organizational structures and resources of small businesses.

Most importantly, find a marketing consultant who understands your business and can understand the weak points of your target audience.

There is certainly no one size fits all for all consultants. You need to be clear about your business needs in order to find someone who is right for you. For example, a marketer who has strategic skills will be ideal for creating a growth strategy for a business.

The increase in remote work during COVID-19

In the United States alone, 35% of people work as freelancers. This shows that more and more people are choosing to work remotely instead of going to the office in the morning. Remote working has exploded during COVID-19.

During the pandemic, employees were unable to make it to the office due to the lockdown measures. The rapid rise in sophisticated technology means people can work anywhere and stay in touch with colleagues locally and globally while working remotely.

Before the pandemic, only 17% of Americans worked from home 5 or more days a week, a percentage that rose to 44% during the pandemic. Remote work is as beneficial for companies as it is for their employees. A two-year study by Great Place To Work of over 800,000 Fortune 500 company employees found increased productivity after employees started working from home.

So where do you find a marketing consultant who matches your brand?

With around 57 million freelancers, the question is how do you distinguish the best from the average?

While there are many platforms like Fiverr, Upwork, TaskRabbit, and PeoplePerHour that identify freelancers by bucket load, you still won’t be able to distinguish the talented from those lacking in skill and experience.

You will also need freelancers who can run successful marketing campaigns, understand your brand and its message, and your target audience. So where do these freelancers hang out and where can you hire them without having to spend time sifting through and trying to find the right expert to meet your needs?

This is where Deep Job platforms come in, they analyze a candidate’s data on previous marketing campaigns, site traffic generated, digital ad clicks, and lead conversions, and then you can identify the ideal marketing consultant to meet your needs.

These platforms also manage the entire recruitment process, from the selection of candidates to integration, which facilitates the recruitment of the best candidates. This allows ecommerce marketers to focus on building branding and optimizing performance on digital channels like Google, Facebook, Twitter, and LinkedIn.

At the end of the line

Hiring top marketing specialist consultants will help you create and execute a solid marketing plan that will grow your ecommerce business. Using Deep Job Platforms, you can identify top talent who meet your specific needs by analyzing their past performance in lead generation, digital advertising, and social and content marketing campaigns.

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