Among all social media platforms, LinkedIn is where business owners, marketing and HR professionals, Fortune 500 executives, and decision makers in general invest their time in their business role.
Since the promotional distribution business is an account based B2B business, as a distributor it is best to spend your time on this platform.
While there are many people who teach how to use LinkedIn to get more business, few talk about the great benefits of LinkedIn Company Pages.
Here are some of the reasons why you need a business page and how to use it.
1. It increases the online footprint of your business
When someone searches for your business online by name, and this happens a lot more often than you might think, your LinkedIn business page will show up in search results. For us at Action, our LinkedIn page appears listed on the third result.
2. It integrates your employees into your business
Connecting your employees to your business page gives your business a face, and makes it human and accessible.
Adding your employees to your business is not something you can do on your own. They must add it themselves as a place of work in the “Experience” section of their personal profile. So be sure to invite them to do so.
3. Drive traffic to your website
Every time you post a blog post or a new page on your website and share it on your LinkedIn business page, interested people will click to continue reading and be redirected to your website. This not only gives you the chance to show them your offers, but also signals to Google that your website is providing value, thus helping your SEO.
4. Promote company events and collect leads
LinkedIn Pages recently added an Events tab, where you can post events like webinars, interviews, product showcases, and more.
The best part is that the events feature allows people to sign up with their emails, which provides you as the host with a list of email addresses to follow up with.
5. Provide your employees with relevant content to share on their profiles
Sharing relevant content is the most effective activity on LinkedIn, and it is also the most difficult.
Providing your employees with valuable content to share means providing them with valuable tools to be more effective in their sales work. This will help them start conversations with prospects, grab attention, and increase sales.
Moreover, it will also help develop the following elements on your page.
6. Advertise your business
Advertising from LinkedIn is probably the most targeted way to advertise in the B2B space. If you want to promote a new service, event, or just promote your business to gain visibility, you can place ads, which can only be done from a business page.
Ready to maximize your LinkedIn Page?
Creating a LinkedIn Page is free, but you want to have a strategy and an action plan to take advantage of this valuable tool. To get started, be sure to fill out all the information and invite your team to add the page to their profiles. Get their feedback on what content they would like to see on your page and start posting.
To learn more about marketing your distribution business, visit Action Marketing’s resource library. You’ll find marketing articles, on-demand webinars, and guides, all free, to help you learn how to market your business in the digital age.